[Editor's Note] Vigorously promoting the exchange of old for new consumer goods is a major policy that benefits enterprises and the people, and it is also an important measure to implement the strategy of expanding domestic demand in depth. In 2025, Xinhuanet planned the all-media column of "New Observation on Home Consumption", inviting industry insiders to conduct in-depth discussions on the theme of "old for new", summarize and promote typical models and advanced experiences, and continuously release the consumption potential of the home furnishing market.

  Xinhuanet, Beijing, April 2 (Nie Jing) Against the backdrop of the construction industry moving towards high-quality development, doors and windows, as the "eyes" of buildings, have a significant impact on the overall quality of the building and the living experience. With the continuous improvement of consumers' requirements for living quality, the door and window industry is upgrading from basic functions to deep integration of performance, safety and aesthetics. Recently, Xinhuanet interviewed Zhang Wenhao, chairman of Andrew Doors and Windows System Technology (Zhejiang) Co., Ltd., to deeply explore the development history and industry trends of Andrew Doors and Windows, and systematically presents the innovative practice of Chinese doors and windows companies to explore the market based on technological innovation and quality precipitation.

Zhang Wenhao, Chairman of Andrew Doors and Window System Technology (Zhejiang) Co., Ltd.

  China's practice from German genes to focusing on the "three highs" standards

  The State Council issued the "Action Plan for Energy Conservation and Carbon Reduction in 2024-2025" (hereinafter referred to as the "Plan" clearly requires the implementation of the promotion of energy-saving doors and windows. By the end of 2025, the area of ​​energy-saving renovation of existing buildings will increase by more than 200 million square meters compared with 2023, and the energy-saving rates of renovated residential buildings and public buildings will increase by 30% and 20% respectively.

  "Doors and windows are like cars, and the experience of good products is completely different. Good doors and windows should have both performance and beauty like brand cars." Zhang Wenhao said that doors and windows can not only provide residents with a safe and comfortable living environment, but also effectively improve the energy-saving effect of the building and reduce energy consumption.

  According to him, since the first domestic project of Andrew Doors and Windows was launched in Fengxi No. 1, Zhuzhou, Hunan, the company has always benchmarked against first-tier European brands, and has in-depth cooperation with leading real estate companies such as Greentown, China Resources, and Poly to gradually build a market network covering East China and radiating across the country.

  In Zhang Wenhao's view, "high quality, high performance, and high appearance" is the product positioning that Andrew Doors and Windows have always adhered to.

  In terms of safety, Andrew's doors and windows use the highest strength of European standards 6060 T66 aluminum, effectively improving the doors and windows' typhoon resistance. In response to the frequent occurrence of typhoons in coastal cities, ensure that doors and windows have good water tightness, air tightness and wind pressure resistance. At the same time, through strict inspection, we ensure that the hardware has excellent load-bearing capacity and a very long number of openings. For example, the load-bearing of the core components of the outer window can reach more than 80kg (tested at 100kg), and the number of openings exceeds 100,000 times, protecting users' safety.

  In terms of comfort, Andrew’s doors and windows perform excellently in thermal insulation, sound insulation and noise reduction. In summer, it can effectively help indoor air conditioners to cool down quickly; in winter, especially in cold northern areas, it can reduce indoor heat loss, and with the home constant temperature air conditioning system, it can ensure that the indoor temperature is maintained throughout the year. In response to the noise problem, Andrew’s doors and windows effectively solve the noise problems on the roadside and overpasses, greatly improving living comfort.

  "While meeting high-performance needs, Andrew Doors and Windows keep up with the trend of the times in product design, focusing on the integration of aesthetics and practicality." Zhang Wenhao took the top ten luxury homes in Wenzhou as an example. Andrew Doors and Windows tailored products for it, while retaining the exterior facade effect of the glass curtain wall, it gives doors and windows a stronger practical function and a warm feeling at home.

  Both internal and external cultivation from "manufacturing" to "intelligent manufacturing"

  Innovation is the primary driving force for development. For enterprises, grasping innovation is grasping development, and seeking innovation is seeking the future.

  It is reported that Andrew holds a total of more than 100 core technology patents, and the number of patents continues to be superimposed at a rate of more than 10 projects per year, covering cutting-edge fields such as smart doors and windows.

  Zhang Wenhao said that Andrew Doors and Windows reconstruct the R&D logic based on user needs and actively explore the "product creation hot products" model. Unlike the traditional model of developing products first and then looking for customers, this model focuses more on early user research, in-depth understanding of customer needs, and develops products based on user needs. Through this model, Andrew’s doors and windows have developed products that are more in line with market demand and are widely recognized by customers.

  "Andrew has made independent innovations in the East China region for the internal core components of casement windows and exterior windows." He introduced that he has made breakthroughs in the optimization of stress structures and appearance design, and the exterior window products launched have reached a new level in safety, durability and aesthetics.

  Andrew continues to deepen his efforts in the field of intelligent manufacturing and leads industry upgrades by building a full-process digital closed-loop system. The enterprise smart factory integrates an intelligent production line with automatic loading system and laser sawing and milling process, accurately controlling the window frame processing error to ±0.1mm; relying on the customized ERP system to achieve the interconnection of production and business data, and bidirectional empowerment shortens the manufacturing cycle. Innovatively apply BIM technology to build a three-dimensional management platform to reduce rework rate and reduce construction period. The supply chain system benchmarks European standards to achieve efficient procurement and precise supply. The project's exclusive service team runs through the entire chain of R&D, production and business, and provides system solutions through in-depth demand mining to improve the operational efficiency of partners.

  Innovation has sharpness, management has warmth, and development has thickness.

  "The corporate mission of 'Opening the window of the soul and warming thousands of households' runs through Andrew's strategy." Zhang Wenhao further introduced that the company is strategically leading the direction with its mission, and is committed to building a global, industry-leading and trustworthy brand. To this end, we insist on building a learning team internally, focusing on improving the team's ideological awareness, and strictly abide by safety, quietness and peace of mind standards in product creation, so that customers can feel worry-free in terms of service; to the TOB end of the external market strategy, we actively carry out system output and material output business, and make every effort to empower door and window companies. The TOC end establishes an intelligent manufacturing digital factory in Fuzhou to effectively empower home decoration retail and channel merchants.

  Seize policy opportunities from taking root from domestic to overseas layout

  In 2025, my country's "two new" policies will continue to be strengthened to expand. Among them, we will increase subsidies for individual consumers to purchase items and materials during the renovation of old houses, kitchens and bathrooms, and actively promote smart home consumption.

  "The country's 'old trade-in' policy has built a win-win bridge for enterprises and consumers. In particular, the demand for building materials brought about by the renovation of old communities will inject strong momentum into the door and window industry and significantly boost consumer confidence." He mentioned that in the face of policy opportunities, Andrew launched an innovative model in the technical adaptation and recycling links.

  Speaking of the international market, "Andrew has taken substantial steps in Southeast Asia and opened specialty stores in Bangkok with his Thai partners. At the same time, the planning of the North American market is also being promoted and relevant certification work is being carried out." Zhang Wenhao believes that the completeness of China's industrial chain and product competitiveness are the core advantages of going overseas, and Chinese companies "going out" are the future trend.

  From benchmarking internationally to independent innovation, from deepening local cultivation to breaking the situation overseas, Zhang Wenhao is full of confidence in the industry's prospects. "At present, although there are many companies in the door and window industry, the market is relatively scattered. In the future, the leading brands will dominate the market competition." He analyzed that throughout the evolution of the home appliance industry, air conditioning, television and other categories have experienced industrial upgrading from "a thousand sails to a "head concentration". Now the door and window industry is ushering in the same integration window. Andrew followed the trend and jointly built a "Made in Zhejiang" golden signboard in Zhejiang, built a factory in Huzhou, and used its advantages in the Yangtze River Delta center and supply chain to build an East China industrial chain center, enhance the share of East China brands in the high-end market, and play a greater role in the high-quality development of the industry.

[Editor in charge: Li Lin]