On the evening of April 21, Miaoke Landou (600882.SH) released its first quarter financial report for 2025. With its excellent market performance and efficient operation management, Miaoke Landou started well in the first quarter, achieving double growth in revenue and net profit, and delivering a brilliant report card.

Revenue has grown steadily and profitability has increased significantly

Financial report data shows that in the first quarter of 2025, Miaoke Landuo achieved revenue of 1.233 billion yuan, a year-on-year increase of 6.26%. In terms of net profit, Miaoke Landuo performed particularly well. In the first quarter of 2025, the company's net profit attributable to shareholders reached 82.3967 million yuan, a year-on-year increase of 114.88%.

In the current complex and changing market environment, this achievement reflects the company's strong market adaptability and stable business strategy. By continuously optimizing product structure, enriching product matrix and expanding sales channels, Micro Landou actively explores new markets and new customers on the basis of consolidating its existing market share, laying a solid foundation for stable revenue growth.

Micro Lando's deep cultivation in the cheese market is an important support for its revenue growth. In the first quarter of this year, Micco Lando further increased its investment in product innovation, and launched a variety of new products that meet market demand, including growth buttermilk, cheese small triangle, cheese crispy, etc., focusing on family consumption scenarios and healthy needs, meeting the taste and nutritional needs of different consumers. At the same time, by strengthening cooperation with major retailers and e-commerce platforms, Micro Lando's product coverage has been continuously expanded and its market penetration has been further increased. In addition, the company's investment in product research and development, brand building, etc. has also achieved good returns, further enhancing the company's market competitiveness and improving profitability.

Clear strategic layout and broad future development prospects

Miaoke Landuo's outstanding performance in the first quarter of 2025 is not only due to short-term market strategies and operation management, but also inseparable from the company's clear strategic layout and long-term development plan. The company will continue to adhere to the development strategy with cheese as the core. Chai Xiu, founder and CEO of Miaoke Landuo, said that China's cheese industry development is entering a new stage, and will present a significant trend of diversified product innovation, consumption possibilities in multiple scenarios, and demand coverage of the entire population, driving the effective expansion of the cheese consumer market and achieving new high-speed growth.

Chai Xiu pointed out that the policy orientation of "expanding domestic demand", the mainstream demand for "high-quality consumption" and the new healthy diet concept of the new generation of consumers all provide important certainty factors for the new development of Chinese cheese. Micro Lando will continue to build deeper and broader core competitiveness in four dimensions:

First, innovation and differentiation in the field of cheese and casual snacks, firmly implement the innovation and evolution of children's cheese to the "high-age group", and continue to create new and more nutritious and delicious products around adult cheese; second, innovation in cheese products for the B-end and family table fields, and continuously improve the market penetration rate of domestic cheese; third, strengthen the independent construction of China's cheese industry supply chain and the creation of independent supply capabilities. Using domestic milk to make domestic cheese will become a basic system productivity to consolidate the long-term competitiveness in the next five to ten years; fourth, build the company's "extreme cost" capabilities in all links such as supply chain, production and sales, and optimize organizational efficiency around the company's "fine operation" and "lean production" to further improve net profit margin.

The excellent performance of Miaoke Landuo's first quarter report in 2025 is the outstanding achievement of Miaoke Landuo focusing on the main cheese business, layout upgrading and transformation strategy, and intensive management. It is also the prelude to the Chinese cheese industry entering a new stage of high growth channel.

[Editor in charge: Sun Hui]