According to the latest reports from Kuai Technology on April 22, according to the latest domestic media reports, many e-commerce platforms such as Pinduoduo, Taobao, Douyin, Kuaishou, and JD.com will completely cancel the "refund only" situation. If a consumer’s refund after receiving the goods is not required to return the goods, the merchant will handle the goods independently.

It is reported that the above-mentioned e-commerce platform has conducted multiple rounds of discussion and modification with the management department on the relevant details of the complete cancellation of "refund only", and will be publicly announced to the public once the review is completed.

At present, e-commerce platforms generally have an entrance to "refund no return" and "refund return" after-sales service. After the "refund only" policy is cancelled, the platform may only retain "refund return". Whether to return the refund under "received" situation will be decided by the merchant and the consumer.

This also marks the official ending after four years of wild growth.

Public information shows that in 2021, Pinduoduo took the lead in launching the "refund only" policy, allowing consumers to directly refund under certain conditions without returning the goods.

Subsequently, related platforms such as JD.com, Taobao, Douyin, and Kuaishou were introduced one after another. All the five major domestic e-commerce platforms have launched refund-only services, becoming the industry standard.

With the widespread use of "refund only", problems also arise.

On the one hand, some platforms did not understand the specific circumstances of the dispute and sent a "refund only" notice to consumers without the merchant's consent, resulting in some merchants losing the payment and products without clarifying the responsibilities.

On the other hand, some merchants said that if there are quality problems with the products, they can claim compensation based on the problematic products, manufacturers or upstream merchants, but the refund policy only brings them some trouble.

In addition, some professional "fleece" groups maliciously use this rule to make profits, causing some merchants to suffer serious losses.

This policy adjustment marks the transformation of the e-commerce industry from "low-price competition" to "quality competition", which is conducive to the long-term and stable development of the e-commerce industry.

"Refund only" Goodbye! Pinduoduo, Taobao, Douyin, Kuaishou and JD.com will be cancelled completely

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