Recently, the 2025 Tianjin Begonia Flower Festival arrived as scheduled. Tianjin Pizza Hut and intangible cultural heritage were linked to the intangible cultural heritage, including the old American-style cheongsam production skills, handmade buckle production skills, animal-style cloth cutting skills, tiger-head shoe fabric fabric and other intangible cultural heritage at the Tianjin Museum theme restaurant, Tianjin Binjiang Restaurant.

  Not only Tianjin, Pizza Hut has held a variety of intangible cultural heritage experience activities in many restaurants across the country, inviting local intangible cultural heritage inheritors to "weave" super supreme pizza with consumers on the spot to experience the charm of Chinese traditional culture.

  It is the season for flowers to enjoy. When you walk into the theme restaurant of Pizza Hut Tianjin Museum, you can feel the strong atmosphere of the flowers and Tianjin. More than 10 intangible cultural heritage works show traditional culture and staged a joint intangible cultural heritage exhibition in Western restaurants.

  The event invited Sun Xiaowei, the fourth-generation inheritor of the Tianjin-level intangible cultural heritage Xiao’s cloth cutting skills, to make “intangible cultural heritage pizza” with 8 Hanfu enthusiasts. From the origin to inheritance, from the skills to practical application, the charm from Chinese traditional culture deeply attracts participants in the event. Sun Xiaowei said: "Combining the elements such as mushrooms, green peppers, cheeses in Pizza Hut Super Supreme Pizza with traditional patterns to integrate and develop food and culture. This event is both interesting and particularly meaningful. Through this activity, more people can also enter the intangible cultural heritage and learn more of the amazing intangible cultural heritage."

  It is worth noting that to celebrate the 35th anniversary of Super Supreme Pizza, Pizza Hut has upgraded Super Supreme Pizza, extending the classic "Super Supreme Pizza Flavor" across categories to pizza forts and rice noodles for the first time.

  As early as 1990, Pizza Hut opened its first restaurant in Beijing, officially introducing pizza, a Western delicacy, into China, and adjusting the formula according to the taste of the Chinese people, increasing the proportion of green peppers and onions, enriching the filling to meet different flavor needs, becoming a food memory that carries generations of people.

  As a "pizza expert", Pizza Hut has always insisted on attracting high-quality ingredients from all over the world to impress consumers' increasingly picky taste buds with high quality. Taking the Super Supreme Pizza as an example, the soul tomato sauce uses tomatoes originating from the golden fruit belt of 40-46° north latitude; 6 kinds of meat are carefully selected and fragrant; 5 fruits and vegetables are selected from original imported Spain, including Osie Blanca black water olives, as well as 5 kinds of golden pineapple, green pepper, yellow onion and fresh Agaricus bisporus.

  This year marks the 35th anniversary of Super Supreme Pizza and the 35th anniversary of Pizza Hut entering the mainland Chinese market. In addition to constantly innovating in food, brands also attach importance to upgrading their consumer experience. For many consumers, Pizza Hut’s image is no longer just a catering brand, but has gradually become a taste bridge connecting Chinese and Western cultures. Pizza Hut held intangible cultural heritage experience activities across the country, inviting textile intangible cultural heritage masters and consumers to jointly produce "intangible cultural heritage pizza", leaving behind unforgettable intangible cultural heritage memories.

  Recently, Pizza Hut has regained its spring and summer menu and launched 12 delicious new products with high quality and price. Among them, the Super Supreme Pizza family has been upgraded, and the Super Supreme Pizza has been upgraded 1.5 times cheese on the entire line, and a new four-spoken, super Supreme Pizza with dizziness and vegetarian food, and beef ribs. At the same time, the Super Supreme Pizza flavor has achieved cross-category innovation for the first time, and new Super Supreme Pizza flavored beef burger and Super Supreme Pizza flavored pasta baked rice were added.

  In addition, at Pizza Hut Tianjin Joy City Restaurant, the super supreme theme restaurant "Flush" bloomed in surprise, and a series of exciting interactive activities were staged one after another.

[Editor in charge: Zhang Xinshuo]