Recently, the 2025 Alibaba Entertainment Youku variety show film single cloud was released, officially releasing the matrix of 34 variety shows.
The variety show film list is divided into eight types: OGYU, Hilarious Decompression Store, Chaoku Research Institute, Hot Competitive Factory, Acting Training Camp, Healing Amusement Park, Emotional Study Club, and Electronic Pickled Vegetable Restaurant. Each type covers 2 to 7 variety shows, including the "N-generation Generation of Variety" that are well-known to the audience, "Mahua Special Happy 2", "Cat in the Box 2", "Rap Dream Factory 2", and "This! It is Street Dance 7, Wireless Overcoming Class 3, there are also new variety shows such as "Login to Africa Plan", "Comedy War", and "Four Good Home", as well as niche cultural variety shows such as "Fengchi Racer", "I Praise the Famous", and "I Am Hidden Model", to meet the diverse needs of the audience.
Speaking of the content layout of Alibaba Entertainment 2025, Youku Vice President Shen Yan revealed: "Youku will focus on three directions: Music, Happy, and Love," in order to take a differentiated route, Youku focuses on strengthening the understanding of user emotions. For example, when making music, "OST Soundtrack World" integrates plot stories, song creation, and newcomer training, and strives to inject new strength into future film and television works.
The music variety shows announced this time focus on the hot competitive factory type, with a total of "Do you want to start a mic? 》《OST Soundtrack World, "The King of Cocoons", "Rap Dream Factory 2" four-stage music variety show and one-stage cooking competitive variety show "Hot Game: The Battle of Hundred Chefs". "Do you want to start the microphone?" 》 contestants need to face the challenge of no sound editing, aiming to present the contestants’ authentic live performance to the audience. "The King of Singers of the Cocoon" will soon open up a new "talent + survival" track to witness the audio-visual feast and the contestants’ ambitions.
Comedy variety shows are concentrated in two categories: hilarious decompression warehouse and electronic pickled cafe. The hilarious decompression warehouse includes "Comedy Battle" and "Four Good House". The former focuses on comedy competition, while the latter is created by the original team of "Mars Intelligence Agency" and is positioned as a comedy annual variety show; the electronic pickled cafe has four variety shows: "Bake Shake Conference 2025", "Can't Hold on to Spring", "Floor Survival Guide", and "A Family Can't Martial Arts". These programs include group variety shows, family comedy, comedy short films, etc., with diverse programs.
Love variety shows are concentrated in the emotional study community, with three love variety shows "Preferential Love", "Running to the Hot Island", "There are Thousands of Love" and one emotional variety show "Live House between Friends", which explore the emotional changes between lovers, couples and friends respectively. "Preferential Love" tries to squeeze out high sugar content that is willing to share the same joys and sorrows through the ultimate survival test than life.
In addition, Youku continues to develop a niche variety show track. Variety shows such as "Fengchi Racer", "I Praise the Famous", and "I Am Hidden Model" in the category of Chaoku Research Institute all take niche tracks as anchors. "Fengchi Racer" takes racing culture as the incision to lead the racing culture trend. "I Praise the Famous" gathers top bloggers from various platforms to focus on the creative expression of Generation Z, "This! It's Street Dance 7" has been upgraded significantly, and it has gone abroad for the first time and started the Asian Tour. Variety shows such as "Wind Dogs Going to the West", "Blind Box Travel Bureau 2 Island Season", "Please Give Me Five-Star Reviews", "Follow Me 2", and "Barbecue Together" in the healing amusement park category try to relieve the audience's internal internal friction in life and work through travel. Among them, "The Wind Dog Goes to the West" aims to create a benchmark male group portrait variety show. The emergence of writer Dabing in lineup prediction has attracted widespread attention.
In the acting training camp category, there are both old-fashioned N-generation "Infinite Transcendence Class 3", as well as new acting variety shows such as "Wild Training Camp", "Boys in Martial Arts" and "Jiangnan·Twelve Gatherings", aiming to inject fresh blood into the film, television and entertainment industry through different channels. (Beijing Evening News reporter Li Xiazhi)
[Editor in charge: Tang Wei]
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