At a river view house property in Binjiang, Lujiazui, Shanghai, account manager Shen Nan was busy preparing a house purchase contract and said, "This batch of houses is selling quickly. After the contract is signed, we will start preparing for the additional promotion of the next batch of houses."

In May, many luxury houses in Shanghai were launched into the market.

Information disclosed by real estate companies shows that on May 10, Lujiazui Taikoo Yuanyuandi opened to the market, with only two units left on the same day; then, Greentown Chaoming Oriental, which has an average price of 195,000 yuan per square meter and is known as the "national unit price land king", was sold out at the opening; on May 12, Shanghai No. 1 Courtyard ended its subscription, with a subscription rate of more than 267% in four and a half days, making it the first project in Huangpu District to trigger the points system this year.

According to incomplete statistics from reporters from "Daily Economic News", in two days, 175 inner-ring luxury houses were sold in the Shanghai market, with a total price of more than 57 million yuan. Among them, the highest-priced 731 square meters top floor duplex had a transaction price of 180 million yuan. If Shanghai No. 1 Courtyard is open smoothly, 239 luxury houses will be sold in the above three projects, with a total sales amount of more than 14 billion yuan.

However, like the two sides of the coin, the real estate market in the remote suburbs of Shanghai is still at a "freezing point". While luxury home sales are booming, there are still new properties in Pudong, Qingpu and Songjiang areas such as Pudong, Qingpu and Songjiang, which have announced the cancellation of the lottery opening event due to the small number of subscribers or zero subscriptions.

0 1

Holding funds in line to buy a luxury house

Lujiazui Swire Yuanyuan, jointly operated by Lujiazui Group and Swire Real Estate, is located in the Lujiazui Riverside Section of Pudong New District. It has sold two first-line river view luxury houses, totaling 57 units. The main apartments include 285 square meters and 381 square meters, with an average sales price of 171,800 yuan/square meter.

The project was subscribed on the eve of May Day, with the subscription rate exceeding 220%. According to relevant sources, on the opening day of May 10, hundreds of home buyers lined up to enter the venue, and the sales scene was full, waiting for the lottery sorting results, and 55 units were finally sold on the same day.

Du Weiye, director of Swire Real Estate's residential business, publicly stated after the opening that this outstanding achievement strongly confirms the market's favor for the comprehensive development project. "Although the global economy faces uncertainty, Shanghai's high-end residential market still shows strong resilience."

On May 11, the Greentown Chaoming Oriental Project in Xuhui Binjiang sector was launched. In line with the pressure of the highest floor price record in the country, 120 large flat houses with an average sales price of up to 195,000 yuan per square meter.

The project received a total of 191 valid subscriptions, with a subscription rate of about 160%, triggering the 5-year restricted sales rule, and not triggering the points system. According to Greentown China, all the projects were sold out on the opening day, with a total sales amount of 6.988 billion yuan.

"The properties launched are more expensive than the previous batch, but more than 150 sets of purchase information were registered on the first day of subscription. In the next few days, I could only tell the customers that if you have any intention, you can go and buy other projects." A luxury home developer in Neihuan in Shanghai lamented to the reporter of the Economic Journal by phone that the company believed that the number of subscribers would exceed expectations, so it persuaded it relatively, and the points system rules were triggered in the end.

The person also revealed that among the purchasers in this batch, there are many industrial entrepreneurs in various provinces and cities, including top people in various regions and top people in related circles.

"It means that high net worth people with funds have begun to "take action" on good houses in real core areas. When the design restrictions on height limits, sunken courtyards, wind and rain corridors and other residential designs are opened, they can accept a small number of price increases." The developer said.

From May 8 to 12, the Shanghai No. 1 Courtyard project also held the third batch of subscription activities at the sales office, selling 64 large flat houses of 300 to 1,010 square meters, with an average price of about 185,000 yuan/square meter. It has gained a total of 171 groups of intended customers, with a subscription rate of 267%, triggering the points system.

In addition to the inner-ring luxury residential area, there are also many popular real estate projects in some areas in Shanghai recently.

The Qiantan Mansion Project developed by Lujiazui Group in the Qiantan section of Pudong New District has launched 230 low-density villas with a housing area of ​​about 87 to 188 square meters and an average price of 124,700 yuan per square meter. As of the end of the subscription period on May 14, more than 520 groups of subscribers have been gained, with a subscription rate of about 227%.

Angao Shenlongyuan, developed by Anhui Expressway Real Estate in Meilong section of Minhang District, was launched on the first weekend after the May Day holiday, with an average price of 74,200 yuan per square meter, with a total of 295 groups of home buyers taking lottery, with a subscription rate of 132%, and a sales of 1.68 billion yuan on the day of opening.

According to a marketing person in charge of the Shanghai Project Department of Anhui Expressway Real Estate, the project officially launched a real-life demonstration zone to the public before sales, which many customers prefer.

02

"A few months have passed, and the model house has not been completed yet."

Statistics from Savills Residential Sales Department show that from April 28 to May 11, the total residential market in Shanghai had a total transaction volume of about 459,687 square meters, an increase of 9% month-on-month; the average transaction price was 84,065 yuan/square meter, an increase of 33% month-on-month.

According to Lu Wenxi, market analyst of Shanghai Zhongyuan Real Estate, during this year's May Day holiday, the Shanghai real estate transaction data performed better than the same period last year, and the market transaction sentiment remained good. Mid-to-high-end improvement products have achieved good sales data. Scarce new projects in some regions have attracted market attention, especially the good sales effect of Internet celebrity products, which has increased the market's willingness to buy. The stock market maintains a good trading pace and the replacement chain is smooth, which prompts high-end improvement customer groups to accelerate entry into the market.

Compared with the countercyclical "surge" of the luxury housing market, the sales market of some urgently needed markets in the remote suburbs is not optimistic.

On the afternoon of May 12, a reporter from Meike visited the Jinglan Bay Project Marketing Center in Huinan Section of Pudong New Area and learned that the new houses on sale are mainly villas and stacked villas, with a total of 107 units, with a total of 55 to 122 square meters of apartments, with an average price of about 38,000 yuan per square meter, and are divided into unfinished and fine decoration delivery.

Although the project has been basically completed and the top-up is erected at the door, it also says "The down payment starts from 260,000 yuan", due to its remote location, two kilometers away from the Wildlife Park subway station, the surrounding supporting facilities are immature and the market attention is not high. During the more than an hour of staying at the reporter of the Economic Business Bureau, no one went to see the house.

According to Jinglanwan WeChat official account, since there is no subscriber registration during the project registration and subscription period, the company will no longer open and sell by determining the order of purchasing houses through random lottery sorting.

The same situation also occurred in the Waigaoqiao section of Pudong New District. According to the Yangming Garden WeChat official account, from May 1 to 5, since there were no subscribers during the registration and subscription period, the project did not adopt the opening and sale method of determining the order of house selection by notarized lottery sorting, and the opening time was advanced from May 13 to May 8.

The Jingyunli project developed by Shanghai Chengtou Holdings and Shanghai Shi Group in the Dianshan Lake section of Qingpu District also announced the cancellation of the notarization lottery opening.

"The market is not good, (we) are basically in a closed state and have not promoted it too much to the market. So a few months have passed, and the model houses have not been displayed to the outside world." A developer from a real estate project outside the outer ring road of the Pudong New District told the reporter of the China Business News on the phone.

During the visit, the real estate marketing manager told reporters on the spot that remote suburban projects need to start distribution through intermediary channels before they can be quickly sold, but for small companies and small projects similar to them, they would rather save marketing costs and focus on stability.

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