Xinhuanet, Beijing, May 15 (Wang Xin) In order to thoroughly implement the "Healthy China" strategy and promote the continuous improvement of nutritional literacy for the whole people, Xinhuanet's large-scale popular science program "Nutrition Translator" ushered in a comprehensive renewal and upgraded. On May 15, Xinhuanet’s “Nutrition Translator” upgrade conference was held in Beijing. This upgrade will rely on the advantages of a national media platform and build a more systematic, professional and interesting new ecosystem of nutrition and health knowledge services for the whole people through measures such as expanding expert think tanks, refining content sectors, and innovating interactive forms.

Event site

More refined content and stronger interaction "Nutrition Translator" is renewed and upgraded

In recent years, my country has successively issued a number of national strategic documents involving nutrition and health. From the "Healthy China 2030" Plan Outline" to the "National Nutrition Plan (2017-2030)" to the recently released "China Food and Nutrition Development Outline (2025-2030)", from the national top-level strategy to various special policies, nutrition and health have become a key tool to promote the improvement of the quality of life of the whole people and the transformation and upgrading of the industry.

Against this background, Xinhuanet, as a central key news website, actively leverages its own advantages and is committed to disseminating scientific and authoritative nutrition knowledge, and contributes to improving national nutritional literacy and promoting healthy life for the public. As an important communication carrier of the "National Nutrition Plan", since its launch in 2020, "Nutrition Translator" has continued to launch popular, practical, scientific and rigorous nutrition knowledge content with the theme of "Authoritative Nutrition Decoding, Enjoy a Better Life". It has broadcasted a total of 120 episodes, and the total number of views on the entire network has exceeded one billion, which has attracted widespread attention and love from netizens and has become one of the important channels for the public to obtain nutrition knowledge.

Xu Mingwei, Chief Marketing Officer of Xinhuanet

With the improvement of people's living standards and the increase in health awareness, the public's demand for nutrition and health is becoming increasingly diversified and personalized. In order to better meet the needs of the public and further optimize the content presentation form and communication effect, Xinhuanet decided to comprehensively renew and upgrade the "Nutrition Translator". Xu Mingwei, chief marketing officer of Xinhuanet, said that this upgrade will achieve comprehensive improvements in content depth, communication breadth and user participation, expand the expert team, refine content sections, innovate interactive forms, and set up more diverse nutritional science popularization topics for different groups, different scenarios and different needs to enhance the audience's sense of participation and experience, and further enhance the scientificity and communication power of nutritional science popularization.

Xinhuanet's "Nutrition Translator" launch ceremony

Wang Qing, President of China Tea Circulation Association and Chairman of the National Tea Standardization Technical Committee

Wang Qing, president of the China Tea Circulation Association and chairman of the National Tea Standardization Technical Committee, said that through the "Nutrition Translator", Xinhuanet combines scientific nutrition knowledge with tea culture, providing the public with a richer, comprehensive and delicious healthy life guide. This program upgrade is not only an important breakthrough for Xinhuanet in the field of nutrition science popularization, but also a powerful boost to the improvement of health literacy for the whole people.

Long Jie, Director of the Infant Food Supervision Department of the Special Food Department of the State Administration for Market Regulation

Special food safety concerns the physical health and nutritional needs of specific sensitive groups such as "one elderly and one young", and is an important part of the construction of a "Healthy China". Long Jie, director of the Infant Food Supervision Department of the Special Food Department of the State Administration for Market Regulation, said that at present, the special food safety situation continues to remain stable and improving, but as consumers' demand for food becomes increasingly diversified, quality and healthier, it is urgent to convey food safety and nutrition knowledge in a more scientific and effective way. She said that the State Administration for Market Regulation will actively promote the establishment of a co-governance pattern of government supervision, enterprise awareness, industry self-discipline, and public participation. She also hopes that the media will be good communicators and increase publicity and popularization efforts in easy-to-understand ways. While ensuring food safety, they will actively popularize food safety and nutrition knowledge. All parties will work together to contribute to the promotion of the construction of a "Healthy China".

Focus on nutrition and health hot topics experts discuss new trends in the industry

During the event, many experts and scholars in the field of nutrition and health conducted in-depth exchanges and theme sharing on current hot topics of nutrition and health. Whether it is weight management, protein intake, or emerging pet nutrition trends, the comprehensive and multi-dimensional popular science perspective reflects the current society's high attention to nutrition and health.

Zhang Zhongpeng, Secretary-General of China Nutrition and Health Food Association

Zhang Zhongpeng, Secretary-General of the China Nutrition and Health Food Association, said that the nutrition and health industry plays an irreplaceable role in ensuring people's health, promoting economic development, promoting the upgrading of consumption structure and reducing medical expenses. At the moment when the Healthy China strategy is deepening, the people's attention to nutrition and health is increasing day by day. As an important force in protecting the health of the whole people, the nutrition and health industry has ushered in new development opportunities and faced new challenges.

Chang Cuiqing, Vice Chairman of the Chinese Nutrition Society

This year, my country continues to promote the "Weight Management Year" action. The theme of the 2025 National Nutrition Week is: Eating and Movement Balance, Healthy Weight, and National Action. Weight management is increasingly becoming a hot topic of public attention. At the press conference, Chang Cuiqing, vice chairman of the Chinese Nutrition Society, shared the theme on "Eating and moving balance, healthy weight". She said obesity, as a chronic metabolic disease, leads to increased health risks. It is related to various factors such as genetics, environment, lifestyle, and psychology, and may cause complications such as diabetes and cardiovascular diseases, and needs to be managed through long-term lifestyle adjustments or medical intervention. "Eating and moving in a balanced manner, and having a healthy weight" means that you must have diverse foods and match them reasonably; exercise every day and act within your ability; eat more and eat wisely to enjoy health.

Ding Gangqiang, former director of the Institute of Nutrition and Health of the Chinese Center for Disease Control and Prevention,

Ding Gangqiang, former director of the Institute of Nutrition and Health of the Chinese Center for Disease Control and Prevention, gave a keynote speech entitled "Protein and Health", which deeply interpreted the current status, scientific needs and functional application prospects of Chinese residents' protein intake. He pointed out that in 2015, the protein energy supply ratio in the diet of Chinese residents was 12%, but the quality, quantity and function of protein still need to be further optimized. Protein intake needs to take into account quantity, quality and functionality, advocate diversified dietary sources, and combine scientific and technological means to improve utilization efficiency, which is an important direction in the field of nutrition and health in the future.

Wang Jinquan, Chief Pet Nutrition and Food Team, Institute of Feed Research, Chinese Academy of Agricultural Sciences

With the progress of society and the development of the economy, pets have entered thousands of households and become family members and life companions, which is an important part of the people's pursuit of a healthy and better life. Wang Jinquan, chief of the pet nutrition and food team of the Institute of Feed Research, Chinese Academy of Agricultural Sciences, conducted in-depth interpretations on the trends of the pet nutrition industry, technological innovation and standardization construction. "The booming development of the pet industry is not only a process of market expansion, but also a critical stage in moving from rapid development to high-quality development. Pet owners' emphasis on pet health has made the nutritional demand of pet food the focus of the industry."

Share the responsibility of popularizing nutrition science and technology to promote the popularization of nutrition and health

At the launch of the program, representatives of many companies responded positively and expressed their willingness to work with regulatory departments, industry associations and media platforms to continue to contribute to the popularization of national dietary health and nutrition science. They unanimously agreed that "Nutrition Translator" is not only an important platform for the dissemination of nutritional knowledge, but also provides solid support for promoting the healthy development of the food industry.

Fang Juntao, Senior Vice President of Nestlé Greater China

Fang Juntao, senior vice president of Nestlé Greater China, said that through transparent nutrition labels, rich nutrition education programs, and practical nutritional recipes, Nestlé provides consumers with comprehensive nutrition information and services, guiding everyone to establish scientific and reasonable dietary concepts. We also look forward to working with the government and industry associations to use a broader and higher-quality cooperation platform like "Nutrition Translator" to jointly explore new forms and methods of nutrition popularization.

Huang Guohui, General Manager of Zespri Global Marketing

"We firmly believe that only by collaborating with multiple parties and working hard for a long time can we truly improve the health literacy of the whole people." Huang Guohui, general manager of Zespri Global Marketing, said that over the years, Zespri has continuously explored diversified popular science forms to allow nutrition and health knowledge to enter every family, so that more people can develop a balanced dietary lifestyle. Last year, Zespri and Xinhuanet jointly released the "Practical Examination Report" for Take-out Nutrition for Workers" and launched the "Healthy Fixed Investment Station" campaign in many places. In addition, it has maintained long-term cooperation with many authoritative professional institutions such as the China Nutrition Society, the Chinese Student Nutrition and Health Promotion Association, and the Institute of Food and Nutrition Development of the Ministry of Agriculture and Rural Affairs to jointly promote nutrition and health education.

Hu Wenjuan, Vice President of Yuanqi Forest

Hu Wenjuan, vice president of Yuanqi Forest, said that with the continuous innovation of technology and raw materials in the food and beverage industry, while promoting product research and development, enterprises are also facing the challenge of lagging consumer knowledge cognition. New processes and new raw materials are emerging one after another. The emergence of cutting-edge components such as the natural sugar substitute "psicose", although it represents the progress of the industry, it has also exacerbated the cognitive gap between enterprises and consumers. At this time, professional science popularization platforms like "Nutrition Translator" are like a bridge, helping companies to convey new nutrition knowledge to consumers in scientific, authoritative and popular ways, enhance public awareness and trust, and provide strong support for healthy consumption decisions.

Wei Wei, Vice President of Mengniu Group

"For five years, the program "Nutrition Translator" has not only brought real nutritional benefits to consumers, but also played an important role in promoting the healthy development of the food industry." As an important supplier of protein, the dairy industry has a long way to go and has great potential in improving residents' dietary structure and nutritional health. Wei Wei, vice president of Mengniu Group, called on the media to increase popular science publicity for the dairy industry, work together to explore and establish a long-term education mechanism for the milk category, so that consumers can establish scientific knowledge of drinking milk, and continue to inject popular science into promoting the construction of a "Healthy China".

Bawang Tea Girl and Tianlala provide drink support for the event

In the future, the renewed and upgraded "Nutrition Translator" will continue to uphold the principles of authority and science, focus on the new needs of public nutrition and health, and promote continuous innovation in the popular nutrition science content and communication forms. Xinhuanet will work with the government, experts, enterprises and all sectors of society to jointly build a more systematic and diversified nutrition knowledge dissemination system, so that scientific nutrition can truly go to the public and contribute to the realization of the strategic goal of "Healthy China 2030".

[Editor in charge: Hu Kelu]