Phoenix.com Technology News On May 14, China's leading new media company Phoenix New Media Co., Ltd. (NYSE: FENG) ("Phoenix New Media" "Phoenix.com" or "Company") released its unaudited first quarter financial report for the first quarter ended March 31, 2025 today. According to the financial report, as of March 31, 2025, Phoenix.com's total revenue in the first quarter of 2025 was RMB 155.2 million (approximately US$21.4 million), an increase of 1.4% from RMB 153.0 million in the same period in 2024. Net advertising revenue in the first quarter of 2025 was RMB 120.5 million (approximately US$16.6 million), a decrease of 13.1% from RMB 138.6 million in the same period in 2024. Excluding equity incentive costs, equity investment income or losses (including investment impairment losses) and net profit and loss of equity investments, the non-USGAAP net loss attributable to Phoenix New Media in the first quarter of 2025 was RMB 29.5 million (approximately US$4.1 million), while the non-USGAAP net loss attributable to Phoenix New Media in the same period of 2024 was RMB 24.6 million.

After the financial report was released, Phoenix CEO Sun Yusheng and Chief Financial Officer Lu Jing participated in the subsequent financial report conference call to interpret the key points of the financial report and answer questions from analysts.

Mr. Sun Yusheng, CEO of Phoenix.com, said: "In the face of complex and changing global and regional hotspots, we always provide authoritative coverage at a leading speed, show professional insights, and consolidate the industry's leading position. Looking ahead to the second quarter, we will continue to deepen innovation, expand business opportunities, optimize operational efficiency, and strive to create long-term value."

Subsequently, Alice Tang, an analyst from First Shanghai Securities, asked questions about the company's advertising business trends and future expectations in the first quarter of 2025.

Mr. Lu Jing, chief financial officer of Phoenix.com, said: "In the first quarter of 2025, advertisers' marketing budgets have become cautious overall. Our advertising business faced some challenges, but the team actively responded and showed resilience. First of all, while the number of cooperation between old customers remained stable, we made every effort to develop new customers and new customer revenues have increased significantly. Secondly, some large customer industries have seasonal fluctuations, but we have accelerated expansion in other industries such as finance, e-commerce, fast-moving consumer goods and 3C, and made good progress. Looking ahead to the second quarter, the overall marketing budget is still cautious, but it has rebounded compared with the first quarter. Advertisers are increasingly paying attention to brand value and the core influence of the media. We will continue to leverage our advantages as a leading Internet media and create greater value for customers through high-quality content and communication. In addition to deepening the rapid growth of new industries and new customers, we are also actively developing marketing cooperation between overseas companies in China. We believe that our team will insist on maintaining competitiveness in this market."

"Special statement: The content of the above works (including videos, pictures or audio) is uploaded and published by users of the "Dafenghao" self-media platform under Phoenix.com. This platform only provides information storage space services.

Notice: The content above (including the videos, pictures and audios if any) is uploaded and posted by the user of Dafeng Hao, which is a social media platform and merely provide information storage space services."

[Editor in charge: Zhang Gege PT105]