Recently, the "leader" market position of Aoyou's Jiabeit has been certified again! Frost & Sullivan, an international authoritative research company, confirmed by market research that the sales and sales of Jiabeite goat milk powder in 2024 are the largest in the world [1] . Data from Nielsen IQ, a world-leading consumer research and retail monitoring company, also shows that in 2024, Jiabeit's sales share and sales share in China's imported infant and children's goat milk powder market are as high as 84% ​​[2] . Based on this, Jiabeit has had a market share of more than 60% of the imported infant and children's goat milk powder in China for seven consecutive years [3] , and its position as the "leader" continues to be stable.

According to the AOU performance announcement, in 2024, Jiabeit achieved revenue of approximately RMB 3.699 billion, a year-on-year increase of 12.7%. During the adjustment cycle of infant distribution market, Jiabeit focuses on product research and development, brand communication, channel ecological construction and public welfare practice, and continues to make efforts, and work with the entire industry to explore a new paradigm of high-quality development. The double-product certification not only highlights the remarkable results of AOU strengthening Jiabeit’s leading position as the “world’s number one goat milk brand”, but also strongly confirms the market’s continued trust and recognition of the nutritional advantages of goat milk and the Jiabeit brand.

[1] Data is derived from Frost & Sullivan's "Independent Research Report on the Global Goat Milk Powder Market" (April 2025). Based on the research on the global goat milk powder market, the sales volume and sales of major goat milk powder brands around the world in 2024 were confirmed after research and analysis. The survey data covers from January to December 2024.

[2] [3] Data source: Nelson IQ imported infant and children goat milk powder retail tracking data

Time period: 2018 to 2024, 7 consecutive years

Channel scope: Urban maternal and infant channels in Shanghai, Jiangsu, Zhejiang, Anhui, Henan, Guangdong, Hunan, Hubei, Fujian, Jiangxi, Beijing, Tianjin, Heilongjiang, Jilin, Liaoning, Shandong, Shanxi, Hebei, Shaanxi, Sichuan, Chongqing, Guizhou, Yunnan, Guangxi

[Editor in charge: Ren Yuxi]