The box office results of May Day movies are released. Statistics show that the total box office during the May Day holiday in 2025 exceeded 740 million yuan. Among them, the films "Dun Queen", "King Hunting Game" and "Princess Ghost" ranked among the top three in the box office list.
"This year, more than 10 films have been released during the May Day holiday, and the overall trend of the movie watching market is steady." said Rao Shuguang, president of the China Film Review Society.
The content supply is rich and diverse, showing the beauty of diverse light and shadow—
During the May Day holiday, the hall of the Joy City Store in Tianjin Jinyi Cinema was crowded with people, and there were endless audiences coming to buy tickets to watch the movie.
"This year's May Day continues to provide diversified content, and people have more choices." Dong Peng, operation manager of Jinyi Film and Television Tianjin City, said that the passenger flow of theaters continued to increase during the holidays. In order to better meet the movie viewing needs, theaters have also increased early events and launched special holiday movie viewing package activities to further stimulate consumption.
From the comedy film "A Good Start in Life" that focuses on the live broadcast industry, to the commercial film "Kim Hunting Game" focusing on the financial theme; from the preview of the realistic work "One Only" to the re-release of the classic animated film "Princess Ghost"... various stories are unveiled on the festival screen, enriching the audience's holiday life.
Chen Jin, a data analyst at Lighthouse Professional Edition, said that the May Day videos released cover a variety of themes such as plot, comedy, action, animation, etc. Good distinction is conducive to reducing homogeneous competition, promoting the healthy development of the schedule market, and meeting the diverse needs of the audience.
Stills from the movie "King Hunting Game" (picture provided by the film company)
Film creation is close to reality and demonstrates the beauty of passionate life—
This year, many new films on May Day have been rooted in real life, reflecting the warmth of human feelings, and gaining a good reputation among the audience.
"Kim Hunting Game" presents a real financial market appearance, and at the same time, the workplace stories of small characters in the film make the audience feel realistic and immersive; "The Dumpling Queen" is adapted from real stories, showing the entrepreneurial struggle of a single mother in a foreign land.
Bai Lei, an audience member who lives in Hohhot, chose to watch the film "The Queen of Dumplings" related to the labor theme on Labor Day. "I feel very warm when I watch the protagonist's inspirational life from adversity to counterattack."
Stills from the movie "Dumpling Queen" (picture provided by the film company)
At the same time, some viewers tend to choose works that have been tested by the market. "The Ghost Princess" has obvious advantages in first- and second-tier cities, while the most outstanding and subdued film in third- and fourth-tier cities is still "Nezha: The Devil Child's Fighting the Sea", which is still the first choice for most family viewers." Chen Jin said.
Film and tourism continue to integrate, and "poetry and distance" adds more style—
The blue sky connects with green grass, and the sunset and sunset complement each other... The May Day movie "The Great World is My Love" is filmed in many places in Inner Mongolia, showing the magnificent scenery of the motherland's mountains and rivers in a panoramic way.
As the film is popular, the filming sites such as Alihe National Forest Park in Inner Mongolia and Moergele River Scenic Area welcome a large number of tourists during the holidays, and people relive the charm of light and shadow at tourist destinations.
During the May Day holiday, activities such as "Follow the Movie to Travel" and "China Film Consumption Year" continue to be held, turning "film and television traffic" into "cultural and tourism increment".
Beijing and Hangzhou and other cities along the Grand Canal recently held Peking Opera movie parades and screenings to create traditional cultural experience scenes based on the humanities of various places; Tianjin Nezha Town launched Nezha theme series of cultural and creative products, adding Nezha-related film and television works exhibitions and other links, attracting nearly 50,000 tourists two days before the holiday... "Travel with the movie" has gradually become a new trend.
"In recent years, many viewers have immersively experienced the 'famous scenes' in movies during their travels. Movies are becoming a new engine to promote consumption." Rao Shuguang believes that filmmakers should understand the new changes in the film market, activate good products with more good stories, and realize the transition from "hot screening" to "hot tour". (Reporters Xing Tuo, Wei Jingyu, He Shuchen)
[Editor in charge: Susan]
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