The 78th Cannes International Film Festival Film Market Official Event "CHINA NIGHT" is scheduled to be held at the Plage des Palmes on the evening of May 15, 2025. The event is co-organized by the Cannes Film Market, the China Film Producers Association (CFPA) and Beijing Wing Sight. At that time, invitations will be sent to 500 official figures, international filmmakers, artists and entrepreneurs to discuss cooperation opportunities, promote exchanges and dialogues, and promote the deep integration and win-win development of the Chinese and foreign film industries.

As one of the domestic companies that have been deeply involved in the introduction and distribution of overseas film copyrights, Wing Sight has always been committed to building a bridge for China-foreign film and cultural exchanges, promoting excellent overseas films to the Chinese market, and actively promoting excellent Chinese film and television content to the world, telling Chinese stories, and spreading Chinese culture. As Ms. Jia Yuan, the founder of Wing Vision, who was once the head of online media distribution in Greater China in Hollywood Paramount Pictures, said that the purpose and significance of hosting this event is to make China Night a window for cross-border dissemination of Chinese culture in the future, give "China Night" a greater imagination space, and let China's "beautiful" be seen by the world.

A century of light and shadow: The journey of internationalization of Chinese films

As the most penetrating cultural carrier, films use their unique audio-visual language to transcend regional and cultural barriers, conveying the philosophical wisdom, aesthetic style and spirit of the times to the world. Since the birth of film in 1895, this art has gone through 130 years of glorious journey. In China, 120 years since the release of the first movie "Dingjun Mountain" in 1905, Chinese filmmakers have been constantly exploring unique cultural expressions. In 1979, "Nezha: The Devil Child" opened a new era of Chinese animation. 45 years later, "Nezha: The Devil Child" global box office exceeded 15.7 billion yuan, confirming the international attractiveness of the Chinese story. As one of the organizers, Yixing has been deeply engaged in the internationalization of film and television for more than ten years, and is committed to building a long-term cultural exchange mechanism through "China Night" to promote the qualitative change of Chinese films from "going out" to "going in".

The Stone of the Mountain: The Successful Inspiration of International Brands

Throughout the 78-year history of the Cannes Film Festival, Chopin's 26-year continuous cooperation has confirmed the lasting value of cultural empowerment. This deep binding not only brings business returns, but also creates the cultural height of the brand. If Chinese brands and Chinese companies want to become co-constructors of World Film Festivals, they must go beyond short-term exposure and establish strategic cooperation based on cultural identity. As the example of cooperation between the Berlin Film Festival and Montblanc shows, "China Night" is exploring a development path that combines Chinese characteristics and an international perspective. We hope that Chinese brands can learn from these successful experiences and achieve role upgrades from "participants" to "co-constructors" on the international stage, carry out in-depth cooperation from dimensions such as content co-creation, technological innovation, and industrial upgrading to achieve a win-win situation between commercial value and cultural communication.

The future has come: Writing a new chapter in global movies

Since the establishment of diplomatic relations between China and France, China-Europe cultural exchanges have been deepened, injecting strong impetus into global cultural integration and development. At this moment, standing at the historical node of the two major film art, "China Night" carries a greater cultural mission. From the red carpet to the forum, from business to culture, "China Night" is redefining the way Chinese films interact with the world. It is not only the intersection of light and shadow, but also the starting point of dreams.

Here, the East meets the West, tradition and modernity merge, and business and art coexist. Filmmakers and entrepreneurs accompany each other and grow together, empower cultural communication with business power, enhance brand value with cultural connotation, allow Eastern commercial civilization to have a deep dialogue with film art, and jointly promote the global expression of Chinese stories. With an open and inclusive attitude, we will promote Chinese stories to become a wonderful chapter on the world screen.

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[Editor in charge: Yuan Jiulong PK265]