In 2023, China's pet market size jumped to second in the world, and the industry continued to develop rapidly under demand. As a daily necessity for pet-raising families, cat food has always been the focus of consumers' attention.

  Although China's pet food industry has developed rapidly in recent years, imported pet food brands have become a safe choice for many domestic pet owners because they started earlier and their products are more mature and stable.

  With nearly half a century of reform and opening up, from home appliances to new energy vehicles, Chinese local enterprises have made breakthroughs in various fields again and again, and have come from behind. Nowadays, there is also a catch-up player in the pet food industry who stands in the same echelon as imported brands - Zhongpeng Naughty. As the pioneer of the industry, Naughty is reshaping the market structure of China's pet food with global export quality.

  27 years of best-selling in 73 countries around the world playfully "recognize pets as family"

  During the 2025 "3.15" special operation, the People's Daily Transparent Factory Column visited the naughty 5.0 smart dry food factory located in Yantai, Shandong, and deeply decoded and witnessed its high-quality pet food that has been sold well in 73 countries around the world for 27 consecutive years.

  Since its establishment in 1998, Naughty has always adhered to the brand philosophy of "considering pets as family" and provided unified and high-standard food for pets around the world. Naughty has successively established 22 factories in the United States, Canada, New Zealand and other countries. It is not only a representative of China's professional pet food brands in the world to achieve the global layout of the entire industrial chain, but also has the strength and confidence to create globally recognized export standards and high-quality cat food.

  Naughty conquers official quality certification with the "global export standard" to major developed countries around the world

  "Safety, nutrition, and palatability" are the core demands and bottom lines of cat food purchase. Although it is the bottom line, the threshold for realization is very high. Many imported brands have had quality recalls. However, with its consistent quality of exporting to 73 countries in 27 years, Naughty has passed the quality certification of four countries and regions in four countries and regions, including the United States, the European Union, Canada and Japan, becoming one of the few Chinese pet food brands in China with multiple international authoritative endorsements. This achievement confirms Naughty's commitment to "protecting pet health by family standards" and is also a global recognition of Naughty's global high-quality product standards for exporting it to the world.

  As a pioneer in China's professional pet food brands, Naughty has provided high-quality pet food to countless consumers around the world for 27 years. In order to intuitively verify product strength, Huace Testing strictly refers to the Chinese, American and European standards for comparative tests.

  Full report display: (Naughty little golden shield 100% fresh meat cat food)

  Naughty little golden shield cat food far exceeds the triple standards of China, the United States and Europe, and ranks among the top global fresh meat cat food

  Test data shows that Naughty Little Golden Shield Cat Food is far higher than the three standards of China, the United States and Europe in terms of core nutritional indicators and safety indicators. Taking crude protein and crude fat as examples, the content of the former is 45.11%, exceeding the US AAFCO standard 74% and the European FEDIAF standard 80%; the latter is 18.7%, which is 107% and the US AAFCO and European FEDIAF standard 107%. Not only that, Naughty Little Golden Shield meets the standards in the 12 essential minerals and 16 essential vitamins tests, and is nutritionally balanced, fully meeting the daily healthy nutritional intake needs of cats.

  In addition, the naughty little golden shield was detected at 0 in the three indicators of Salmonella, heavy metal-cadmium, and carcinogen-flatoxin B1, perfectly complying with the standards of China, the United States and Europe. Behind such outstanding achievements, the naughty little golden shield strictly controls raw materials and the ultimate pursuit of craftsmanship.

  All raw materials are transparent and traceable. The freshness of the product is equivalent to that of unprocessed fresh chicken.

  As the basis of high-quality cat food, raw materials are naughty to benchmark the world's highest standards, transparently publicize the traceability of all raw materials, and their core raw materials are cooperated with listed companies in relevant domestic industries to ensure that the raw materials are transparent and traceable throughout the process.

  Especially in the management of core raw meat, Yantai factory is located in Shandong, the only province in China that can export poultry meat products to the EU. This geographical advantage ensures that Naughty can obtain stable and sufficient fresh and high-quality chicken to make its cat food products. The test results show that under the same water content conditions, the freshness of Naughty Little Golden Shield Cat Food meets the main national standards for fresh chicken.

  Be the first to introduce customized world-renowned production equipment to add fresh meat to break through the limit of puffed grain process to up to 85%

  Cats are born predators, and the amount of meat directly affects the protein content in cat food. In order to break through the technical bottleneck of direct irrigation of pure fresh meat and hard to exceed 60% of the content of crude protein under the traditional puffed grain manufacturing process, Naughty took the lead in introducing the world's well-known pet grain production equipment manufacturer Buller customized production line. With four times the industry's average investment, it built the world's first 5.0 smart dry food factory among the 22 factories in Naughty, and built the world's unique WPS (Wanpy Production System) lean dry food manufacturing production line. Finally, it successfully broke through the amount of pure fresh meat to 85% within the limits of puffed grain production process, and reached 45.11% in one fell swoop, which indirectly helped Naughty Xiao Jindun's digestibility reach an astonishing 95.3%, which was comparable to the first echelon level of imported brands.

  Naughty to establish a new benchmark for fresh meat in China that is comparable to the world based on global export standards

  Over the past 27 years, naughty products have been sold well in 73 countries around the world, and have also obtained official quality certification from major developed countries around the world, becoming a safe choice for pet owners around the world. Today, Naughty Little Golden Shield 100% fresh meat cat food is based on global standards, breaking through the industry ceiling, establishing a new benchmark for Chinese fresh meat food that is comparable to the world, and redefining the safe cat food once again is the first choice for Chinese pet owners to "no compromise". Naughty will continue to deepen the science of pet nutrition, so that "Chinese quality-making" can win more respect and voice in the hearts of pet owners around the world.

[Editor in charge: Nie Jing]